Monday, August 31, 2009

Good Search Makes Good Cents

What if your favorite nonprofit could earn passive income from something you already do everyday? That’s the basic idea behind GoodSearch, a search engine that donates 50% of its revenue to the nonprofits designated by its users.

We have all come to rely on search engines (Google anyone?) for everything from finding a phone number to researching the best car mechanic, but have you ever wondered what happens to the nearly $8 billion in advertising that is generated annually by search engine advertisers? GoodSearch founders brother and sister Ken and JJ Ramberg did, and they also wondered what would happen if only a fraction of that $8 billion could be directed towards the organizations who are working diligently to improve the world.

Let’s face it – we’d all like to do more for the causes we care about, but who has more time or money especially during this crazy economic “adjustment”? Our favorite nonprofits are even more strapped than usual at a time when so many of us feel as if we have less to give. However, if you believe giving is an integral part of your own success formula, then belt-tightening becomes even more alarming.

Events are labor-intensive, major donors are drying up like my complexion in Minnesota, sending children door-to-door is annoying to the neighbors, and grants are shrinking. Given that smaller nonprofits in particular have historically struggled to predict revenue and budget wisely, passive income makes a lot of sense for everyone. And what better way to generate passive income than to capitalize on common behaviors?

The concept is simple. Your supporters use GoodSearch just as they would any other search engine. Because it's powered by Yahoo!, they get exactly the same results as they would by searching from the Yahoo! home page. The money GoodSearch donates to your cause comes from its advertisers — the users and the nonprofits do not spend a cent!

And best of all, it’s easy. Go to the GoodSearch home page and choose from thousands of organizations or add your own favorite to the list. Use GoodSearch for all your internet searches. Tell everyone. That’s all. Fifty percent of the revenue generated from advertisers is donated to your designated cause. No extra time or money required!

Just how much money could it mean? Here are some examples:

100 supporters x 2 searches per day = $730 per year
1000 supporters x 2 searches per day = $7300 per year
10,000 supporters x 2 searches per day = $73,000 per year

Could that make a difference for your favorite cause?

Start today. Choose your cause. Search. Share.

http://www.goodsearch.com/

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